Niches Empire

Review for First, Best, or Different: What Every Entrepreneur Wants to Know About Niche Marketing
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Reading this book becomes addictive. Like small chocolates or fresh, hand-selected berries, there is something satisfying in every bite. Each one of the 106 concise, amusing, insightful chapters starts with a relevant quote from some well-known poet, philosopher, comedian or author, follows with a meaty discussion of the do’s and don’ts of the theme, and ends with a list of action bits and pieces or next steps. There’s no fluff in this book whatsoever; it is honest to the point, and filled with the kind of guidance only a seasoned executive could have bought. I highly recommend it.

Review for First, Best, or Different: What Every Entrepreneur Wants to Know About Niche Marketing
Rating:
Watch Video Here: http://www.amazon.com/review/R1QG89VIR5MRN2 Why I like John and his book “First, Best, or Different”

Review for First, Best, or Different: What Every Entrepreneur Wants to Know About Niche Marketing
Rating:
I had fantastic success using this book for teaching university level marketing. The use of real planet examples connects with the students. Student feedback was very positive. The book is fun to read.

Prof. Nancy Merlino

Food Marketing and Agribusiness Department, Program Director

Western Collegiate Food Marketing Competition, Chair

California State Polytechnic University, Pomona

Review for First, Best, or Different: What Every Entrepreneur Wants to Know About Niche Marketing
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First,Best, or Different is a fantastic read and resource for business professionals for all size companies. Bite Size, simple to digest chapters and thoughts make this Book an simple to use Tool. This book is a tremendous value-add to the portfolios of not only first-time entrepenuers but those sales and marketing professionals who want to achieve differentation for their products as entreprenuers surrounded by established companies.

Read, Delight in, and Apply the real planet examples.

Dennis Lyftogt, Sales, Consulting, & Marketing Veteran

Review for First, Best, or Different: What Every Entrepreneur Wants to Know About Niche Marketing
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John flushes out the cobwebs from stodgey, corporate business paradigms (like the “4 P’s of Marketing”) by using 21st century strategies that entreprenuers can use, particularly the “4 C’s of marketing.”