Niches Empire

Review for Niche and Grow Rich
Rating:
This is a fantastic entrepreneurial book: one that I wished I could have written on the value of having a niche for your business.The authors go to fantastic lengths to get the reader to know the concept of a niche, then show you many ways to generate thoughts for new businesses to satisfy their criteria of a excellent niche. They contrast a niche versus a fad versus a trend and give you creativity techniques that work along side of analytical techniques. They also point out that a excellent niche is easily publicized and advertised.To them, a niche is just not a small market. For example, a niche is not just serving a small community… a niche requires a commonality of wants among the customers. So, a niche would be selling to the boat owners in a small town, not selling general products to that small town. Thus, a niche has more easily exclusive customers.The chapters include:1 Niche: What’s That?
2 Are You a Excellent Niche or a Terrible Niche?
3 Finding a Excellent Niche
4 Where there’s a trend, there’s probably a niche
5 Taking Your Niche Online
6 Six Steps to evaluating a niche
7 Can you find a franchise niche
8 How to proect your business thought
9 Will you ever get noticed
10 Basic steps for opening a niche business
11 Go forth and nicheThis must be REQUIRED READING FOR STARTUPS. I liked this book very much. It is very practical and useful.John Dunbar
Sugar Land, TX

Review for Niche and Grow Rich
Rating:
… I’ve learned with reading five books that covered this topic for my book, SmartPartnering.

The authors’ extensive experience in publishing, and in running niche-based businesses shows. Their writing is practical, conversational and – most importantly – specific (no fluff).

Niche and Grow Rich is helpful for both those fleeing corporate life and the seasoned business owners who are seeking higher profitability.

Every boomer looking for more independence, money and satisfaction with their work in this next chapter of their life must get this book to smooth their way: matching their interests and experience with the kind of market they will be adept at and pleased to serve.

I’ve recommended this book from the platform at 48 conferences so far and have received only raving emails from those who bought it.

– Kare Anderson, author SmartPartnering, Walk Your Talk, Getting What You Want, Resolving Conflict Sooner, Beauty Inside Out, etc.(sayitbetter.com)

Review for Niche and Grow Rich
Rating:
A niche business is one that serves a small geographic area or a small part of a huge market where the wants of the customers are more specific, more specialized. The main advantage of a niche business is the lack of direct competition.

I was first introduced to this concept reading J.J. Luna’s books. One of J.J. Luna’s own experiences of niche businesses is the alarm company he established in Canary Islands in 1960’s. There was virtually no crime in Canary Islands until there was an increase in global trade and the seamen from foreign ships ongoing breaking into jewelry shops and stealing the goods just before their ship left the harbor for high sees. In rejoinder to the new need, J.J. Luna ordered some alarm systems from the U.S., analyzed them and developed a system of his own. His company was the only company which can address a specific need.

This brilliant book by Jennifer Basye Sander and Peter Sander is about the same concept of niche business. It starts with a section describing what niche is and goes on to other chapters about how to learn such a niche thought; how to evaluate if your thought is a excellent, feasible one. In diplomacy to better clarify the meaning of the concept, perhaps it is a excellent thought to give examples of niche businesses from the book.

One of them is the mother who had children with milk allergies. She experimented baking with different ingredients and finished up with a number of recipes which tasted brilliant and children with such allergies could eat. When she learned that there is an interest coming from other people with the same problem, she ongoing a bakery specializing in allergy-safe products. She was, and continuous to be, the only one serving a small section of the public.

Another one is the gentleman who wanted to get back to his teenage leisure activity of riding a unicycle. He learned that there was nobody around who sells unicycles and it was hard even to get them through mail diplomacy, and there wasn’t a large selection. He launched unicyle.com as a side business but in a fleeting time, his business grew huge enough to convince him to quit his job at IBM with 23 being. It turns out there was a excellent number of people who are interested in unicycles, who had the same tribulations as this gentlemen in finding them. He had learned a niche market.

“Niche and Grow Rich” goes beyond just describing what a niche business is and how to learn one of your own and evaluating if your thought is a excellent one. In later chapters, it examines related topics about establishing your company, protecting your thought with trademark laws, taking into account going online, getting recognition, etc. Many enthusiastic would-be internet entepreneurs might find the “taking your niche online” chapter fascinating. Generally, the book suggests caution and a resistance to the temptation to going online under the assumption that any new thought is sure to make a lot of money on the internet. In fact, it says that internet serves only as a brochure for many businesses and not anything more. In the case of unicycle.com it worked because the wants of unicyclist can’t be efficiently served through traditional channels. There austerely aren’t enough riders for a small bicycle store owner to give explanation for stocking more than one model, if they stock any at all.

Overall, this is an brilliant book which I can wholeheartedly recommend to anyone.

Review for Niche and Grow Rich
Rating:
This book was mentioned in Black Enterprise (February or March 2006) magazine article featuring successful niche businesses. The book does not disappoint. You can find your niche and dominating it with this book.

Review for Niche and Grow Rich
Rating:
I only gave this book 5 stars for those who are new to business and marketing. If you have no background in neither this would be a excellent general overview book. For those who are at least knowlegable of the subjects mentioned this book would not be a excellent read, it is very basic in make pleased. It appears to be an updated edtion with of course the added chapter on “web marketing”,this seems to be well loved with authors these days with tring to get additional sales of there ancient outdated books. DO not read this book if you are by now into business or have an understanding of the marketing process. I’m giving my copy away free, Anyone want it?